Over the years, the idea and concept of spreading your message across to the people you want to sell your products have greatly evolved. Prior to the early marketing days, people would just manufacture their products and wait for the consumers to come and buy them. However, with time, when the population increased and the competition to sell the same kind of products spread across the globe, there was a high need or demand for a way to get close to your consumers and let them know how different you are from the rest.
This is what advertising does. When you advertise, you are talking to your consumers on three major points. One if the fact that you exist in this cluttered world where everyone is selling something new, second is the idea of how different you are from the competition and why the consumers should purchase your products. Finally, the third and final point is letting your consumers know you care about them. The third point is more related to how valuable your existence in society is and how you benefit it. This point has recently become an important element of advertising and now it is one of the most important ideas for brands and companies. Today’s post is going to focus on how advertising helps the modern-day society in a positive manner.
Contributes to the Gross Domestic Growth
The Gross Domestic Product is the index which reflects on the level of production and selling that goes on in your country. It identifies how productive your economy is. When you advertise, you start generating more revenue and when you increase your revenue, you actually gather more investment into your business and this helps in turn to better or increase the production. Advertising completes the cycle of your gross domestic product in the economy.
Another aspect of the same growth cycle of advertising is the opportunities for employment. In order to increase the production and business, you need resources and when you need resources, you hire more people. This way, advertising also helps businesses generate and increase the rate of employment within a society. Usually countries going through tough economic times, decrease their advertising which in turns puts up an even further dent by not generating enough revenue and growth. Employment is an important element of any economy and this idea of advertising, creating more employment is only understood by the government and organizations of the first world countries.
Helpful in raising awareness
If there is a certain problem or issue underlying in the society and it can be solved through something, then advertising helps create enough awareness about it. Consider the example of an anti-bacterial spray to kill mosquitoes and how advertising raises the awareness.
Advertising creates better quality
Advertising is a way of announcing to the world about you and are also there to compete. When you advertise, it creates pressure on businesses to produce better quality and bring in innovation in order to counter-attack the competition.
Samuel Blake is the author of this blog post. Samuel works as the Account Director for an agency in Scotland. He uses his free time to write blogs and provide assistance to students in their academic career. Mostly Accounting students ask him to please write my research paper for me because of his profession in Accounts.