Blogging is an everyday part of our lives whether you own a blog or not. Although it does seems like everybody has a blog these days from that lone individual blogging pictures of their cat up to the large multi-national corporations that use it as a method of customer engagement. Blogs are so engrained into our lives that they have now just become part of the internet’s future.
And why not, there are many good things about blogs and blogging.
Blogging allows people to connect with each other. You’re enthusiastic about trains, so you create a blog about it. This blog attracts the attention of other train bloggers who visit your site, you visit their site. Bam! You’re now connected with other train enthusiasts, and before you know it you’re in a train fan community.
It is this connection to other people that can be so important for those suffering from anxiety, depression or other mental illnesses. Having a community to be able to share thoughts and fears with allows the person to connect to other sufferers for advice without having to sacrifice the comfort of their anonymity. It doesn’t replace a mental health professional but it can provide helpful and loving support when needed.
Blogs let people promote their creativity. Graphic artists, writers, painters, photographers and plenty of others, now have an effective way to show off their work to the world without having to worry about finding agents, or gallery space.
Corporate blogs provide a window into the more personal side of a company that allows customers to engage with that business on a more personal level. After all, a customer is much more likely to stay a customer if they feel personally connected to a business. It’s a good way for the business to explore customer opinion and promote new products.
Whichever way you slice it; blogs are all about information, thoughts and opinions. They’re a hub of information, help and advice. Self-referential information like tips for new bloggers can be found just as easily in the blogosphere as home improvement tips, cooking recipes, how to ace that interview or how to reset your router. The span of blog information is vast, expansive, and near limitless.
Now imagine you woke up one day and blogging no longer existed, every blog and the knowledge of how to create them disappeared suddenly in a catastrophic internet data-crash. How would it affect us, would the world actually end if that happened?
In a very melodramatic way, it could do for some people. Imagine if you physically couldn’t leave your house or you found it difficult to meet new people, with blogging no longer an option, they could find themselves a veritable hermit. The internet can be a scary place for some, and without that personal touch and connection that blogs provide some people could find their social outlet completely cut off.
Without blogging businesses would no longer have that way to connect with their customers. Companies would no longer be able to understand the people buying their goods or service on a personal level. Smaller companies would struggle and larger companies could find their customers going elsewhere as they could no longer tailor their advertising to their customers.
Artists and artisans relying on blogging as a platform for their work would no longer have that quick way of promoting themselves without spending money. Smaller artists could fall into obscurity before they were even discovered.
Finally, if blogs disappeared, all of the advice and help floating around in blogs could be lost. All those nuggets of information that can only be found through experience would disappear, in some cases forever.
In short, if blogging was to disappear overnight we would lose a fundamental way of connecting and sharing ourselves, that is threaded in to our lives more than we might be aware of. The 21st Century is the century for sharing ourselves with the rest of the world. With blogging gone the world would become a little smaller and a lot colder.