Caring about stuff is often viewed as a sin, especially during the holiday season when companies are trying to sell us more things. Yet, loving things does not make us materialistic or greedy. If you’re unsure about your own love of stuff, send in an empty photo frame to your favorite department store. Or, better yet, send in an empty photo frame and see what they come up with. But if you’re not sure about the idea of being materialistic, simply care for your possessions.